Like it or not, social media is a way of life across the world. This is true no matter what circle you socialize in. It’s true in nearly all industries and job sectors. It has become a part of day to day life. This has been for connecting people in brand new ways and, in bodybuilding, providing new platform opportunities for athletes, businesses, and fans alike. Unfortunately, it has also proven to help stoke division, arguments, and toxic behavior. This affects bodybuilding in a major way due to the entire enterprise revolving around subjective opinions of a person’s body. That’s why Brandon Lirio connected with Generation Iron Brands LLC founder, producer, and film director Vlad Yudin. The two sit down for a video discussion about the current state of bodybuilding and how it intersects with social media. Is social media making content worse? Is it hurting the sport as a whole? Or is it simply making us more aware of what was already out there. In this week’s episode of the U-Natty States Of America podcast, Brandon Lirio debates with Vlad Yudin about the death of social media and how it can take down bodybuilding with it.